Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. According to Moz’s 2018 local search ranking factors survey, there are some changes to the importance of off-site factors. Google My Business listings are more important, links are “working as well as ever,” and reviews are more important now than in 2017. Meanwhile, the full report still lists on-site factors such as keyword relevance, mobile-friendly design, and volume of quality content on the website are all some of the most important factors. Look at my last article for Search Engine Journal for my personal pick of the top 25 local search rank signals.