Lead nurturing is when you develop relationships with your prospective buyers at every stage of your sales funnel and through every step of the buyer’s journey. The idea of a video lead nurture campaign is to post a sponsored video to your target audience and then create custom Facebook audiences from the viewers who watched your video. You can then retarget those custom audiences with the next video (or an image ad) and so on. Driving video views is affordable on Facebook. You could make a Facebook custom audience consisting of about 25,000 people for $1,000 if you assume a CPV (cost per view) of $0.04, or a custom audience of 2,500 people for $100. Retargeting a custom audience will give you better results because these are people who already know your brand.
Why Video Is so Effective in Lead Nurture Campaigns Here are a few reasons why video is so great to use in lead nurture campaigns: Video grabs your audience’s attention. People are drawn more towards moving images. Incorporating vibrant colors, clear typography, and good music in your video will increase the chances your audience will pay attention to your ad.Video has a higher brand, message, and ad recall than image ads. Once viewers have seen your video ad, they’ll be more likely to remember what you’re all about than if you used still images. According to Hyperfine Media, 80% of users recall a video ad they viewed in the past 30 days. Video packs more information, but can still be entertaining. Once you have viewers’ attention, a video can convey much more information than images. It’s important to make the most of that moment and deliver the value viewers want and need. It’s estimated that 1 minute of video is equal to 1.8 million words.