Selling things online has never been both easier and harder. On one hand, you have platforms like Amazon, eBay, and Etsy, all of which have lowered the barrier to entry for aspiring online merchants. On the other hand, succeeding as an online store operator means having to track a lot of data, which is much easier said than done. The most successful ecommerce businesses are the ones that can harness metrics to make informed decisions. These metrics, in turn, tell you everything you need to know about your store’s performance, from the number of sales by day, week, and month, to the average value of all items purchased at any given time. This, however, doesn’t mean that you should be tracking and optimizing every metric at your disposable. The key is to know the metrics that make the biggest impact on your ecommerce venture. To point you in the right direction, here’s a list of the seven most important ecommerce metrics you should be tracking and optimizing today.
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The Rise of Advertising on Ecommerce Marketplaces
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