As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and completes a purchase. But creating valuable content and using other link building strategies can also help you convert users into customers. Offering high-quality content to your audience and working closely with partners to share your products on blogs or online publications can help drive more sales with a long-term strategy. The most successful ecommerce sites today don’t simply push out messaging that says “buy my product.” They are publishing content that says, “come learn about my product and what it does so you can make an educated purchasing decision with someone reputable, like me.” Today’s customers are looking for education and more information before they make a decision. If you prioritize content creation and link building efforts to become that information resource, you will likely be rewarded with more links and better conversions. Below are some of the ways to build worthwhile links through being a resource and trusted partner.